It’s about time: Apple announces the Self-Service Repair Program to allow Customers to fix their device

self service repair

On 17 November, Apple announced through a press release posted on their website that they will be launching the Self Service Repair program - a new service where customers, who are comfortable with completing their own repairs, will get access to Apple genuine parts and tools to fix their own iPhone and MacBook.

In response, we joked about how they’re finally welcomed to the club!

This is because since Mend began, we have always advocated for the right to repair to our customers. We have previously written articles to encourage customers to DIY their own MacBook battery replacement as well as prepared a beginner’s guide to repairing their first MacBook or iPhone device. 

So what does this mean?

In the overall scheme of things, this is good news! We have talked about  the e-waste problem that many seemed to shrug off or the truth about planned obsolescence in the tech industry. With increasing interest in self-repairing devices and less demand for newer models, this is definitely great news for the environment.

Furthermore, Apple will only start the self service repair with the iPhone 12 and iPhone 13 lineups, and soon to be followed by Mac computers featuring M1 chips. It is slated to be available early next year in the US and expand to additional countries thereafter.

For now, this does not affect Mend negatively, as most of the repairs and part purchases that we received are for older models. Which makes sense if you think about it as these older models are the ones that will require either an iPhone screen or a MacBook battery replacement.

Unsurprisingly, Apple’s move follows mounting pressure, especially after US President Biden signed an executive order directing the Federal Trade Commission to draft new regulation policies to make it less difficult for consumers to fix their own devices. What this means is that manufacturers must now allow their customers to use independent repair shops to fix their devices they own or to allow them to perform the repairs themselves.

This self service repair program largely follows that in which customers are now able to buy parts and access to service manuals and some version of Apple’s repair-enabling software, following a diagnosis of the device.

Now while this sounds feasible for the most part, one possible downside that we predict would be that it would still be relatively expensive as compared to other 3rd party stores. Furthermore, if the tools and manuals provided are not as user friendly, it might likely benefit small repair shops, rather than individuals in this case.

Nonetheless, it will be interesting to see the response to this program by die-hard Apple fans!

Now this is where we think Mend would come in. Similarly, we also provide the same services that were mentioned earlier but just at a fraction of the cost.

On our newly revamped website, customers can choose various options to repair their own devices at their own technical skill and convenience - with free access to easy-to-read manual guides and toolkits available.

So honestly, what are you waiting for now that even Apple is on board?!

This could signal for other tech giants in the industry to follow and that would certainly be a good step forward. While this new program will definitely come with its own catch, we’re just thrilled that it’s about time Apple joined the club.